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An overview of the company campbell soup in the united states

Campbell Preserve Company," Campbell Soup Company is one of the largest food producers in the world, with product sales in over 120 countries. Soup, Sauces and Beverages segment generates the bulk of the company's revenues and operating income. The company's 2010 market share in the "wet soup" market was 63. Arnott's also has a significant presences in the Asia Pacific region. North American Foodservice 7.

Campbell Soup Company (CPB)

Customers Campbell Soup Company's products are generally resold to consumers through retail food chains, mass discounters, mass merchandisers, club stores, convenience stores, drug stores and other retail, commercial and non-commercial establishments. The younger consumer group has been shifting towards soup because of its lower calorie content which qualifies it has a healthy meal alternative.

  • Customers Campbell Soup Company's products are generally resold to consumers through retail food chains, mass discounters, mass merchandisers, club stores, convenience stores, drug stores and other retail, commercial and non-commercial establishments;
  • Campbell's has developed several new products, including Select Harvest and Healthy Request soups in order to try and win over the more mature age group.

On the other hand, baby boomers are more concerned with sodium content because of America's obesity epidemic and accompanying high blood pressure. Baby boomers comprise the majority of Campbell's consumer base, and, because of the baby boomers' dieting trends, Campbell's, as well as other food companies, have had to adjust its product line in order to adapt to the health conscious, lower-sodium diets.

Campbell Soup Company - Statistics & Facts

Campbell's has developed several new products, including Select Harvest and Healthy Request soups in order to try and win over the more mature age group. Since soup is traditionally known to have very high sodium content compared to other processed foods, Campbell's has responded by reducing the sodium content in its soups and marketing the health benefits of its products. Besides sodium, Campbell's has also focused on other aspects of its soups. Baby Boomers Since the majority of Campbell's consumer base are baby boomerslow-sodium products are pivotal to Campbell's long term success.

The majority of baby boomers' diets are comprised of low sodium foods. High cholesterol, attributed to high levels of sodium intake, is the number one diagnosed health condition for the baby boomer generation. Since condensed soups have one of the highest sodium contents of all processed foods, it is critical that Campbell's market its new low-sodium products appropriately.

Diversification Products Campbell Soup Company has relied on the success of its soups for over 125 years. In recent years, Campbell's has been promoting their other branches, such as Baking and Snacking and International Soups and Sauces, in order to produce more stable profits from diverse product segments, thus mitigating the effect of declining sales growth from mature legacy products. Geographic Although Campbell's has a steady foothold in the American soup market, its international sector lags far behind many other major food producers and distributors.

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  • The company was formed in 1869 in Camden, New Jersey, where it is still headquartered today;
  • Bad weather can contribute to a bad growing season and make these raw materials more expensive due to scarcity.

Campbell's has lower international exposure than its competitors, which is directly reflected in its slow international growth, with Campbell's global growth rate being about 1. Swire has been Campbell's distribution partner in China since 2007 but the new venture is expected to increase the efficacy and permanency of this partnership.

China is the world's largest soup market with nearly 355 billion servings of soup consumed annually, with nearly all of them being homemade. Organic growth can be a good indicator of how well Campbell's management uses their resources to expand profits without relying on acquisitions, mergers, or takeovers.

Plans by Campbell's to grow organically are likely to be realized in the form of long run gains in revenue. Campbell's organic growth plan has kept Campbell's above the U. Recent moves, however, may signify a shift in strategy. The company has said that it is aggressively seeking takeover opportunities, and with the company's increased financial flexibility, analysts are expecting the company to make an acquisition in the near future.

Campbell's last acquisition was in 2009 when the company bought bread maker Ecce Panis. Commodities Campbell's uses a number of different products in order to produce, package, and deliver its soups. In the past, Campbell's has been able to keep production costs low on account of its economies of scale, but continued increases in prices for these commodities may exert negative pressure on gross margins. In order to produce their soups, Campbell's needs products such as vegetables, tomato paste, beef and poultry.

Price increases for these food products would be affected by bad weatherrising gas prices or changes to government-sponsored agricultural programs. Bad weather can contribute to a bad growing season and make these raw materials more expensive due to scarcity.

Rising gas prices will increase transportation costs and ultimately increase the price of the soup itself. If the government decides to stop, or decrease, farm subsidies, the price of input ingredients will increase.

Also, changes to import or export taxes could increase transport costs, which would directly lead to increases in soup prices. In addition to soup ingredients, Campbell's uses a variety of metal, glass and paper to package its products. Price increases to these raw materials directly relate to soup product pricing. Prices would be affected by volatile oil prices and scarcity. Progresso's low-sodium soups were released shortly before Campbell's and have been successful, thus posing a challenge for Campbell's marketing team.

Campbell Soup Company can stay ahead of competitors if it can adjust to meet new consumer demands, such as healthier products. Campbell's faces an extremely competitive market because of the similarities between each soup producer. Campbell's will have to maintain its gourmet soup reputation, as well as continue to develop new soups to distinguish itself from Progresso and other smaller soup makers. Campbell's production an overview of the company campbell soup in the united states would be affected by a rise in produce costs, as well as volatile gas prices.

If those prices rise dramatically, then generic soup brands would be yet another fierce competitor in the already extremely competitive soup market.